Overview
Campaign Execution Manager Jobs in Toronto, Canada at BMO
This is a hybrid role in Toronto.
Campaign Execution Manager will own the end-to-end delivery of data-driven outbound marketing campaigns that fuel customer acquisition, cross-sell, and retention efforts. You will act as a strategic and technical leader in configuring, launching, and optimizing lead programs across channels such as outbound calling, email, SMS, and digital placements.
This role requires a balance of campaign operations, technical configuration, stakeholder collaboration, and analytics—with a strong focus on improving how we capture, route, and activate leads.
Key Responsibilities Campaign Strategy & Execution
- Translate business objectives into actionable campaign briefs and execution plans aligned with marketing strategy and compliance requirements.
- Lead delivery of outbound programs targeting retail banking products (e.g., mortgages, credit cards, loans) through various platforms.
- Coordinate campaign setup, QA, approvals, deployment, and monitoring with internal partners.
Analytics & Campaign Optimization
- Build dashboards and conduct performance analyses on lead funnel progression, campaign response, and ROI.
- Use insights to refine targeting, lead scoring, and timing strategies to maximize conversion and engagement.
- Work closely with analytics and reporting teams to provide campaign insights to senior stakeholders.
Compliance & Risk Management
- Ensure full adherence to internal controls, regulatory guidelines (e.g., CASL, GDPR), and audit requirements in campaign delivery.
- Maintain detailed documentation of workflows, segmentation logic, approvals, and data handling procedures.
Stakeholder Engagement & Collaboration
- Partner closely with business units, sales, product, analytics, and compliance teams to align campaign execution with business needs.
- Support and mentor junior team members in campaign development and best practices.
- Contribute to special initiatives and technology projects related to data acquisition, channel enhancement, or process improvement.
Qualifications
- Education:
Bachelor’s or Master’s degree in Marketing, Business, Analytics, or related field.
- Experience:
- 5+ years in campaign delivery, marketing operations, or CRM campaign management—ideally in a retail banking or financial services environment.
- Experience with configuring and managing LME or similar lead distribution engines.
- Familiarity with Unica Campaign, Salesforce Marketing Cloud, or equivalent tools.
- Technical
Skills:
- Advanced knowledge of SQL and SAS for data extraction and campaign logic.
- Proficiency with campaign testing, QA, and workflow documentation.
- Strong command of data visualization/reporting tools (e.g., Tableau, Power BI).
- Other
Skills:
- Excellent analytical, troubleshooting, and problem-solving capabilities.
- Strong project management and communication skills.
- Detail-oriented with a focus on accuracy, timelines, and regulatory compliance.
Preferred Experience
- Background in financial marketing, including knowledge of banking products and customer life cycles.
- Experience with AI-driven lead scoring, customer journey mapping, and omnichannel orchestration.
- Familiarity with compliance frameworks (e.g., OSFI, FINTRAC, CASL) related to marketing activities.
- Prior involvement in agile marketing, automation scaling, or Martech enhancements.
What You’ll Gain
- A central role in shaping the future of customer outreach in retail banking.
- Hands‑on experience with enterprise lead management systems and data‑rich campaign orchestration.
- Opportunities to lead cross‑functional initiatives and elevate how we drive growth across channels.
Salary
$69,000.00 – $
Pay Type:
Salaried
Salary information varies based on location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part‑time roles will be pro‑rated based on hours regularly worked.
Benefits
BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. BMO’s total compensation package may include performance‑based incentives, discretionary bonuses, and other perks and rewards.
EEO Statement
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process.
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Title: Campaign Execution Manager
Company: BMO
Location: Toronto, Canada
Category:
